My name is Elena. I'm from Pontevedra, although I've been living in Madrid for years.

For years I worked in the world of events and marketing. Always on the move, always learning, always with the feeling that there was something more I wanted to do.

When my two children arrived, something changed. I paused, breathed, and asked myself what I really wanted.

The answer had always been there: fashion.

One day, on a trip, I told my husband what had been on my mind for a while. That I was still young. That I had a head full of ideas. That I wanted to create something real, something of my own, something that existed beyond a screen or a spreadsheet. That I wanted to start a clothing brand.

He didn't hesitate.

So in January 2024, with two small children and a lot of enthusiasm, Silk & Chips was born. Just the two of us, from Madrid. Designing each piece with care, choosing the fabrics, working directly with the factories — first in Vietnam, now in Portugal — to reach you without intermediaries and without the prices that entails.

Silk — timeless, enduring. Chips — approachable, simple, always there for good times.

Because getting dressed isn't just about putting on clothes. It's about reflecting how you feel, celebrating who you are, and being grateful for what you have.

And that conviction — that life deserves to be celebrated — is what's behind every garment we make.

When was the last time you took a little moment for yourself?

In a world full of noise, rush, and bad news, we choose to celebrate. Hugs. Laughter. A beer with friends. A solo walk. A long-awaited reunion.

May every Silk & Chips garment accompany you in those moments — may it dress you with life, with luck, with desire. And may, as the years pass and you button that same button again, you think: how lucky I am, and how much I want to keep being lucky.

Welcome to Silk & Chips.

Elena