Our History

I'm Elena, the founder of Silk and Chips , and I've always thought that there are simple pleasures that, without making a fuss, become true luxuries.
For me, that luxury has always been potato chips: crunchy, salty, happy. They remind me of after-school snacks, appetizers with friends, reunions that smell like summer. A gesture as simple as opening a bag became a small ritual of personal or shared enjoyment, one that never fails. That's why, when creating this brand, they couldn't be left out .

Silk represents the timeless, the enduring. Chips, the local, the delicious, our own. Together, they shape a brand that celebrates the art of dressing with intention. With garments designed to excite, last, and accompany. To be with you in the greatest moments... and in the simplest ones, which are often the ones that shine the brightest.

Silk and Chips was officially born this Christmas in 2024, although it had been quietly simmering for years, like an idea waiting for its moment. Behind every garment, every seam, and every image, there's me: an art historian, a lover of beauty, and an inveterate dreamer, guided by an aesthetic sensibility cultivated over years of training... and life.

This brand is also a tribute. To my mother, also an art historian, who taught me to look. To my father, who taught me to listen. To a house full of vinyl records, underlined books, old magazines, and visits to exhibitions that left their mark.

Silk and Chips isn't just a clothing brand: it's a visual and emotional imagery that I've been weaving since childhood.
Our goal is to create a wardrobe that transcends trends and seasons. Clothes that live with you and, over time, may be passed on to others to continue telling new stories.

This is just the beginning. We dream of creating our own universe, a space where aesthetics, history, and creativity meet.

Welcome to Silk and Chips.